Helping dealerships turn traffic into real connections.

At Sale Day Events, we specialize in helping dealerships strengthen their customer relationships through tailored marketing strategies and expert sales coaching.

dealership showroom

What We Do

Our services include personalized sales coaching, showroom activation, and proven marketing techniques designed to engage and retain customers. We pride ourselves on creating unique, impactful events that drive sales success, backed by our innovative approach and guidance.

Learn more
dealership sales person

How it Works

We identify and organize leads for your team using targeted marketing that is directed at specific clients with specific needs. Marketing is always personalized using multi-channel marketing to reach every client on a familiar platform. We also coach and guide you and your team using our best practices.

Learn more
BOOK YOUR VIP EVENT
red car

  • ‘Shannon/Sale Day Events was amazing to work with - made each and every customer throughout the sale feel important, and that they were getting a great deal. Bonus also of how the interaction with all staff members went at the dealership, everyone had a great few days and knows how beneficial the sale is to all involved. 10/10 would recommend working with these guys.’

    Nick Dobbin
    General Sales Manager
    Capital Mitsubishi

  • ‘Shannon and the Sale Day Events team have been invaluable partners. Shannon does a fantastic job on the floor, working seamlessly with our team. His expertise, energy, and hands-on approach have contributed greatly to our shared success over the past couple of events. Highly recommended!’

    Neal Noseworthy
    General Sales Manager
    Fair Isle Ford Lincoln
    Charlottetown & Montague

  • ‘I’ve had the privilege of working with Shannon Tilley from Sale Day Events for nearly 10 years, and I can confidently say he has been a game-changer for my sales teams across multiple dealerships. Shannon’s high-energy, engaging approach to training, especially his super sales activations, has provided us with a fantastic injection of business time and time again. These strategies have not only boosted our sales but also enhanced our team’s overall performance and morale. His ability to motivate, inspire, and guide teams in the car business has had a huge impact on our success. Shannon’s coaching continues to be a major contributor to the thriving culture of excellence within our dealerships. Thanks for everything you do Shan!’

    Louis Stephe
    General Manager
    Steele Hyundai & Genesis Halifax

Let’s Work Together

We’d love to connect. Share your info below, and we’ll be in touch soon to talk about how we can support your next event.